Business Presentation – Once the prospect completes your lead capture page webform and hits the “submit” button, their browser should be redirected to your business presentation. That way they’re getting all the information about your business right away even before you talk to them. That makes your prospecting job easier when you contact them because they’ve ideally already viewed the information. The URL of the business presentation is typically programmed into the lead capture page webform.
Influence – John C. Maxwell says that a leadership is influence, nothing more and nothing less. Everything rises and falls on leaderships, so it’s an essential attribute for success. Influence is also used to effectively and persuasively communicate the virtues of a good product or service, and to get people to say YES! We also know that at sales.