Build an email list. There is a system for working with leads. The first step is getting them to be aware of and take an interest in what you have—by visiting your website, for example. The next best step is to ask your leads to sign up for your email list. You can get them to sign up by offering something for free, such as a report or something useful, from your website. For instance, if you're selling wellness products, then you might offer a guide to good-for-you ingredients or recipes. This will allow you to communicate with your prospects and provide valuable information related to your business and the general field that it's in, such as special sales, events, news, and research—and stay top-of-mind to your past, current, and possible future customers. Just be sure that you're following the laws and regulations regarding email marketing.
Business Presentation – Once the prospect completes your lead capture page webform and hits the “submit” button, their browser should be redirected to your business presentation. That way they’re getting all the information about your business right away even before you talk to them. That makes your prospecting job easier when you contact them because they’ve ideally already viewed the information. The URL of the business presentation is typically programmed into the lead capture page webform.
To get to the point… one important way to build trust from your readers would be to provide value-based content that your audience can benefit from. Providing this worthwhile information will create a spellbinding magnetism causing your audience to develop a thirst for more. This action alone will build trust and in turn your readers will begin to like you and look up to you as an authority in your niche.
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Challenge: Turn each one of your passion points into a Facebook Live and talk about it…. you will start to relate to your audience and you’ll get some good engagement doing this. If your new to Facebook Lives and you need some coaching on what to do before, during and after…I have a free downloadable resource that will help you. It’s My Ultimate Guide To Facebook Lives and I’ll leave it in the show notes below for you to download.
Before you start trying to generate more leads, make sure you know who you're trying to reach and where you might be able to find them—physically or virtually. First, identify the need or want that your product or service can address. For instance, joining your direct sales business can help a person fulfill a need for more income. Perhaps the wellness products you sell can help people meet their desire to stay healthy.
What makes a riveting presentation? Get the prospect involved. Ask lot of questions. Let them answer. Let them hold the product if you are there. Let the audience raise their hands. Keep focused on engaging the prospect as you present. And tell a story about what the products have done, and make it emotional. Then ask them if they know anyone that they can relate to that story.
Influence – John C. Maxwell says that a leadership is influence, nothing more and nothing less. Everything rises and falls on leaderships, so it’s an essential attribute for success. Influence is also used to effectively and persuasively communicate the virtues of a good product or service, and to get people to say YES! We also know that at sales.